Most business owners know that having an accessible website for customers with disabilities is important. After all, it’s not just a matter of good customer service – it can also be good for your bottom line, like using the accessiBe WordPress plugin). Here are some ways that making your website accessible can help you grow your business:
- It Can Help You Reach More Customers
By making your site accessible, you are opening up your site to a much larger audience. That means you have the potential to attract more customers than ever before. According to the World Health Organization, there are approximately 1 billion people with some form of disability worldwide (of which 52% live in developing countries).
- It Can Boost Your Search Engine Optimization
By complying with the guidelines set out by the World Wide Web Consortium (W3C), you can make your website more search engine friendly and accessible to search engines like Google. By doing so, you’ll be able to increase traffic and rank higher in search results.
- It Can Help You Retain More Customers
By making your website accessible, you open up possibilities for new customers and strengthen your relationships with existing customers. Think about it: if someone can’t use your website and this prevents them from buying a product or booking a service they need, these people will not be able to do business with you. So by keeping these customers in mind, you’ll be able to retain more customers and grow your business.
- It Can Increase Your Click-Through Rates
An accessible site makes it possible for people to find your site and make purchases. So by providing a barrier-free environment on your website, you’ll be able to attract more clicks from users who wouldn’t have been able to find your site otherwise.
- It Can Help You Stand Out From the Competition
If you’re not making your website accessible, then you’re leaving a lot of opportunity on the table. For example, online shopping has become extremely popular in recent years, so by offering products and services online, you’ll be setting yourself apart from your competition. You can also take advantage of SEO strategies that are more likely to work for accessible sites than their inaccessible counterparts.
- It Can Increase Your Sales
By attracting more customers and offering them your products/services online, you’ll also be able to increase sales if you make the most of your eCommerce options.
- It Can Make It Easier for Customers to Contact You
Your website can serve as a portal for new business and existing customers who may need to contact you regarding an order or other matter. Making your site accessible will make it easier for these people to find you and make their purchases or inquiries online.
- It Can Attract More Media Attention
By creating an accessible website, you’ll also make yourself more interesting to the media (e.g., newspapers, magazines). If you can provide content that benefits a wide audience, you should also expect the media to notice. Doing so will give you more exposure and help further your business endeavors.